With the popularity of social media, many businesses, companies and intellectual property right owners are starting to see their logos and trademark used on social media platforms including social forums.
As a copyright, trademark, and intellectual property right owner, you might not want to allow people to freely use pictures of your products for example without your permission. You might also find someone buying your trademark as keywords in Google & Bing adword search. In some cases, the party buying your keywords can be liable but not the platforms that sell your the keywords.
As the law evolves, it also gets more complicated because the Marketing department is always looking to ways to advertise your products and in some cases could be violating yours or other peoples rights if they don’t consult any attorney.
As social media gets more popular, its always a good idea to talk to a Entertainment law attorney to create guidelines for how your company will treat and enforce its rights and avoid conflicts with your competitors.
